Objective To explore the effect of invisible ceramic brackets on dental aesthetics in patients undergoing orthodontics treatment. Methods A total of 60 patients undergoing orthodontics treatment admitted to the Department of Stomatology, Heshan People's Hospital from January 2023 to January 2024 were selected, and they were divided into the control group and the observation group by the random number table method, with 30 patients in each group. The control group was treated with traditional metal bracket orthodontics, and the observation group was treated with invisible ceramic bracket orthodontics. The dental aesthetics, pain intensity, periodontal health indicators and adverse reaction rate were compared between the two groups. Results After orthodontics treatment, the DAI score of the observation group was lower than that of the control group (P<0.05). After orthodontics treatment, the VAS score of the observation group was lower than that of the control group (P<0.05). After orthodontics treatment, the GI, PD, SBI and PLI of the observation group were all lower than those of the control group (P<0.05). The incidence of adverse reactions in the observation group (3.33%) was lower than that in the control group (20.00%) (P<0.05). Conclusion The application of invisible ceramic bracket orthodontics technology can improve dental aesthetics, while effectively optimizing periodontal health indicators. This scheme has mild overall pain and low incidence of adverse reactions, combining excellent therapeutic effect and good safety.