Objective To analyze the clinical application value of immediate implant restoration technology in the anterior esthetic zone. Methods A total of 80 patients with single missing anterior teeth admitted to our hospital from September 2023 to June 2024 were selected, and they were divided into the control group and the study group according to different implanting time, with 40 patients in each group. The control group underwent delayed implant restoration, and the study group underwent immediate implant restoration. The implant survival rate, marginal bone absorption, soft tissue health around the implant, and dental aesthetics were compared between the two groups. Results The implant survival rate of the study group was 95.00%, compared with 97.50% of the control group, the difference was not statistically significant (P >0.05). There were no significant differences in marginal bone resorption and mGI between the two groups at 6 and 12 months after operation (P >0.05). The total score of PES in the study group at 12 months after operation was higher than that in the control group (P <0.05). Conclusion The aesthetic performance of immediate implant restoration technology in the anterior esthetic zone is better than that of delayed restoration technology, which will not reduce the survival rate of implants, and will not affect the marginal bone absorption and the health of soft tissue around implants. It is beneficial to improve the dental aesthetics and is worthy of clinical application.